Many of us know the pressure we as women find ourselves under in our modern society. We are confronted with so many expectations and images on a daily basis that it has become increasingly difficult not to hold ourselves to the standards of the world, when all we need to do is listen to our own bodies and our own idea of what beauty is.
We reached out on our social media channels to find women who thought they were in need of exploring this thing called self love further. We were overwhelmed and moved by the response we received and realised that spreading our message was becoming increasingly important to us.
We found 8 incredible women to spoil with a Self Love shoot on the dreamy Bakoven beach in Cape Town. The day was filled with delicates, laughter, cheek, compliments, champagne, picnics and the actual magic that occurs when women build each other up. (We are not even joking. Magic)
In one afternoon strangers became friends and we all basked in the sun and the warmth which comes with the process of learning how to accept and love ourselves.
"For me self-love is less about trying to “show off” and more about learning to embrace and love every aspect of myself - my quirks, insecurities, best parts and worst parts. It’s about waking up, looking in the mirror, seeing the lines on the corner of my eyes or the cellulite on my thighs and loving every part of it."
"Loving ones self come from within, I feel that as women we need to remember that we are strong and that alone makes us all unbelievably beautiful in our own way. I enjoy exercising but also indulging now and again. We as women shouldn't allow what society depicts as beauty to determine our own."
"I think self love is basking in your own being, but it's also being gentle to yourself on the days you don't feel beautiful, or kind, or intelligent. It's not always loud - sometimes you revel in it and others it has to compete with many harsher voices - but it is always there."
"I think self love is listening to your body and what it needs. If that's a chocolate, a day in bed or some good greens. Then that's what it needs and we shouldn't feel bad about nurturing ourselves."
I was so inspired by these group of women celebrating their own beauty and empowering the women around them that I had to join them for a part of the shoot.
I thought I would share my own experience and ideas about Self Love with you.
I have struggled to love myself for years until I decided to commit to looking at things in a different light. Instead of punishing my body for all the things it wasn't; I started loving it for all the things it was and could do.
The freckles that I thought were imperfections became sun kisses that I inherited from my redhead mom. My legs weren't bulky to me anymore, they were strong. The scars on my knees became signs of my resilience.
It's not always easy and naturally there are days where I fall back into old habits, but even on those days I try to focus on being gentle and kind to myself and going out of my way to give my body what it needs. Whether it is a yoga session, a walk with my dogs or the biggest ice cream sundae.
Love yourself unconditionally, it will be the start of a lifelong romance.x
We hope you enjoyed reading about our Self Love Campaign and that you are inspired to commit to loving the amazing, strong, lovely and powerful woman you are. x
We'll leave you with one of our favourite Emery Allen quotes:
and hug your own curves.
You are made of waves and honey
and spicy peppers when it is necessary.
You are a goddess,
I hope you haven’t forgotten.”